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My Career

Work Experience

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Product Manager
Affle

September 2019 - Present

● Launched alert automation system, mitigating campaign leakage by >50%, owing to late action and manual errors.
● Implemented improved creative upload flow UI/UX reducing it to three steps only, leading to an average 60%
reduction, in time to upload creatives.
● Launched Self-Serve SaaS platform console, with features such as access control, events mapping etc leading to 40%
reduction in integration engineering team’s time and providing more control to the end customer.

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Associate Product Manager
Head Digital Works Private Limited (Ace2Three.com)

June 2018 - August 2019

● Delivered a user-retention feature leading to increase of 15% in average session duration of target user groups.
● Launched KYC automation feature which led to 20% approvals without manual intervention.
● Modified responsible gaming feature, which led to 15% reduction in false positive cases.
● Launched system abuse mitigation feature which reduced 20% in bonus and other system abuses.
● Delivered a customer support feature which led to 20% reduction in various customer support calls.

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Assistant Product
Velankani Electronics Private Limited

June 2016 -  June2018

  • Memory Business
    Developing roadmap and charting out the detailed immediate and long term future plan. Understanding the tax laws on the import as well as the local manufacturing of these products.


  • USB Flash Drive (Pen Drive)
    Market study, Business case building and then forging relationships with suppliers, for USB Flash drive (PD) manufacturing. Technical Study, design and development and finally managing the manufacturing of the PD.

  • Solid State Drive
    Market study, Business case building and then forging relationships with suppliers, for Solid State Drive (SSD) manufacturing. Technical Study, design and development and finally managing the manufacturing of the SSD.

  • Leading a small team of 5 members for SoC design activities

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